Every year there are more than 128 billion packages sent through the mail and many of those are from businesses to their customers. Packaging and shipping are a huge part of running a successful small business. 

But all of the packaging logistics can be a nightmare to fire out. The wrong packaging products and procedures can lead to a lot of wasted time and resources if you’re not careful. That’s why it’s so important to streamline packaging as much as possible, so you can present a quality product in an efficient manner. 

We’ve put together a guide with our best packaging optimization strategies you can implement today! 

1. Create a Strategic Layout

It generally takes more than one step to get a product into its packaging and ready to be sent to the customer. Some packaging setups require quite a few steps and can take a lot of time for just a single product. 

This is why packaging optimization is so important. Take some time to try different layouts that will reduce the time it takes to go through all the steps. The more strategic your layout, the more efficient the job will be saving you time and money. 

2. Use High-Quality Materials 

The last thing you want is to go through all the hassle of packing your products nicely only to have them completely destroyed once they get to the customer. 

Using high-quality packaging products will save you from having unhappy customers, needing to replace damaged products, and keep your reputation positive. It’s worth the extra investment to protect your products as they go out into the world. 

3. Reduce Waste

While you’re picking out your packaging supplies, make sure to try to reduce as much waste as possible. Avoid adding unnecessary additions to your packaging or using products that are too big for the product. These are just a waste of money for your company, not to mention can be bad for the environment as well! 

4. Gather Customer Feedback

There’s no better way to know how your packaging process is going than by getting feedback from your customers. They can give you a real-time peek into what getting one of your products looks like. It’s good to know what the customer values and what they don’t so you can focus on improving the positives and eliminating the rest. 

The goal of every company is to satisfy their customers, so don’t forget to include them in your packaging improvements. 

Streamline Packaging in Your Business

When you streamline packaging for your business, you’ll see the effects in all different areas across the company. It’s always a good idea to increase efficiency and improve your business practices. 

When you’re not sure where to start, it’s a good idea to work with a professional packaging company that can help you find the best solutions for your company. They’ll look at your current procedures and give advice for ways to improve that can be easily implemented. This kind of expert advice is priceless for any industry!

If you’re interested in learning more about better packaging processes, contact us today!