Sales promotions can do a lot for your business, from boosting your brand to bolstering your revenue.
Getting the sales promotion right requires you to have all your ducks in a row. It’s not a simple matter of putting your products on sale and waiting for the order to come in. You need to make sure that you’ve got the infrastructure to handle an influx of customer attention.
In this post, we’re going to help your sales promotion go off without a hitch by telling you what not to do. From product packaging to supply chain issues, there’s a lot to think about. Keep reading and we’ll make sure it’s all fresh in your mind so you can have a successful promotion.
1. Not Protecting Orders
When you’re sending out an above-average number of orders, you need to make sure your product packaging is up to snuff. If the orders aren’t protected during the shipping process, things could get damaged and you could get an influx of returns.
Protecting orders comes down to having sturdy product packaging and making sure the packaging fits the product. By ordering custom die-cut boxes, every package will fit your product perfectly. You can then put the right protection in the box – foam, kraft paper, tape, etc. – and every order will get there safely.
2. Not Taking Product Packaging Seriously
When you send out orders, you have the opportunity to boost your company branding. A plain brown box, although helpful, won’t necessarily stand out to the consumer.
Taking extra care to send your customers branded product packaging will help to spread your brand identity. Our Packaging Fulfillment Co. corrugated boxes are printed, scored, slotted, and glued by us ahead of time. Order yours and you’ll have easy-to-use boxes with your branding on them.
3. Letting Inventory Issues Arise
Anytime you’re having a sales promotion, you need to ensure that you’ve got enough inventory on-hand to satisfy the orders. As soon as you run out of stock, you’re at the mercy of any supply chain issues that might arise, which have been abundant since the outset of the pandemic.
What’s the point of having a big sale if you’re not prepared for a larger-than-usual number of orders? Bolster your inventory, both product inventory and the number of boxes you have, before you announce the sale and you’ll have nothing to worry about.
4. Not Prepping for Extra Shipping
With so many more orders, you need to be prepared to do more work in the shipping department. The problem is, if you’re just a small business, you may not have the staff or the warehousing resources to deal with all of these extra shipping duties.
If this describes your business, it might be time to hire a fulfillment company to send your orders out for you. This completely takes the hassle out of shipping during sales promotions. Our vendor-managed inventory services will ensure that all of your shipments are well-packaged and go out on time.
Getting Sales Promotions Right
Now that you know what not to do during big sales promotions, you can prepare your business for what’s to come. A well-done sales promotion can do a lot for your brand, but if you flop in any of the ways discussed above, it can have a detrimental effect.
If you want to make sure your shipping always goes to plan, make sure your product packaging and shipping are both on point. Contact us today at Packaging Fulfillment Co. to learn more about our corrugated boxes and vendor-managed inventory services.