The products you ship your products in are more than just boxes. They can be valuable tools for your business.
Because of this, leaving them the same as every other box out there is a wasted opportunity. We’ve put together this guide to show you why you should invest in personalized cardboard boxes.
So let’s get started!
1. Saves You Money
When you choose customized cardboard boxes to ship your products, you can pick a size that matches your product’s exact dimensions. This helps you save money in a few ways.
First of all, you don’t have to spend money on extra cardboard you aren’t using. Smaller boxes are less expensive, so you can buy the same number of boxes at a lower price.
Smaller boxes also mean less weight, which means you spend less money on shipping. While the money you save for one box might seem small, it will add up fast.
2. Builds Brand Awareness
Brand awareness plays an important role in your marketing and your sales. The more your customers are familiar with your brand, the more likely they’ll return to you with their business again in the future.
Customizing your cardboard boxes allows you to print your logo, slogan, or company images on the sides. When your customer gets their package in the mail, the first thing they’ll see is your brand. Then they’ll associate the happiness or convenience your product gives them with your brand.
That feeling is what will bring them back to you again or recommend you to other people.
3. Makes a Good Impact to Customers
Your customers get plain, brown cardboard boxes in the mail every day. Seeing a custom box will stand out to them, and it will get them excited about your company.
You can also use your custom cardboard boxes to show information that could be helpful to your customers, such as your phone number, email address, or website URL. This will let them know where they can find you if they have any questions or concerns.
Adding contact information may not seem like much, but it can make a good impression to your customers.
4. Doubles as a Marketing Tool
Think about how many people come in contact with one of your packages during the shipping process—just one. Even if the package isn’t going very far, it will pass through dozens of hands along the way.
If you have a custom cardboard box, all those people see your logo, your business name, etc.
When the package makes it to your customer, everyone else who lives with them (such as their spouse, roommates, family, or friends). This turns your boxes into a marketing tool, and a cheap one at that.
Customizing your cardboard boxes is only slightly more expensive than buying normal boxes, and with all the benefits this personalization gives you, it’s well worth the reinvestment.
How to Get Personalized Cardboard Boxes for Your Products
If your business doesn’t have custom cardboard boxes, getting them should be them your next priority. Not sure where to look?
We can help you create your personalized cardboard boxes. Don’t hesitate to get in touch with us today to learn more!