The first thing your customers see when one of your products show up at your door is the packaging. That’s your first impression, and if it isn’t a good one, you run the risk of losing business.
How?
We’ve put together this guide to show you why custom packaging outperforms traditional cardboard boxes and how it can help you grow your business. So let’s get started!
1. Boosts Brand Awareness and Recognition
Custom puts your company name and logo on the surface of the package. Now think about how many hands a single package will pass through on its journey through the mail.
All the people who handle the package will see your brand, which will boost your brand awareness and recognition. They might even get curious about who you are and what you do and look you up, giving you an opportunity to turn them into new customers.
2. Improves Customer Loyalty
Delivering your products in custom packing gives your customers a more enjoyable unboxing experience. And a happy customer is more likely to stick around and buy from you again. They’re also more likely to talk about your products and recommend them to their friends and family.
Your customers want to be valued, and custom packing (especially if you include a note) makes them feel important to your business. If they think you see them as a dollar sign, they might head over to your competitors instead.
3. Saves You Money
Doesn’t custom packaging cost more money to design and print?
Not necessarily.
When you create custom packaging, you end up with a box that fits your product exactly. No wasted space. That means you aren’t paying higher shipping for space you aren’t using.
You can then take the money you save and put it back into growing your business.
Custom packaging also allows you to include the right level of protection for your product, something you might not get with standard boxes. This means less damaged items, fewer returns, and more money in your bank account.
4. Gives You Free Marketing
People like custom packaging. It’s more visually appealing and exciting. Because of this, it can also give you free marketing.
Your customers are more likely to take pictures of film videos of the product (and the packaging) if they like how it looks. They’ll then post these images and videos on social media, which can expose your company to hundreds or even thousands of more eyes.
Custom packaging is also more memorable than traditional boxes. The people who see your products online might remember the packaging and find their way to your website.
Why Custom Packaging Is Never a Waste of Time or Money
If you’re worried custom packaging isn’t worth the time, effort, or money you’ll put into it, think again. Something as small as changing your product packaging can flip the switch for your business, making it grow much bigger and faster than you expected.
Want to make sure your new packages show up at their final destination as fast as possible?
We can give you a hand! Don’t hesitate to take a look at some of our shipping services or get in touch with us today to learn more.
