You already know that branding is pretty much everything when it comes to bringing out your company’s image. Everything about the branding process, from your company mission statement to your blog posts and social media presence, is important to attract potential customers and turn them into paying clients.
Out of all of the different branding strategies, it goes without question that your logo is the most important part of building your brand. Your logo is your company etched into a symbol, and it’s showcased to the world. When potential consumers see the logo, they instantly recall everything your business represents and will conclude whether your product is worth looking into or if they should give it a hard pass.
You’re ready to create a logo that you can place on your packaging, but you’re not exactly sure where to start on the whole design process. This article is a great place to get started. Keep reading to find out how to make a logo that stands out on your packaging!
What Packaging Will Your Logo Be On?
We’ve moved well past the age where everything has to be stuffed in the same cookie-cutter box. Although boxes are still used for shipping purposes, your actual packaging can essentially whatever you want it to be.
Think about how you want the packaging to be shaped. How can you make your logo fit in that space while still being appealing? How can the packaging help to accent the logo itself? These questions are not often thought about in the beginnings of making a logo, but they’re often the ones that make or break the outcome of the entire piece.
Simplicity is Key
Every startup trying to figure out how to make a logo wants to create something that’s incredibly unique and complex. The problem is that complexity ends up making your product a lot less desirable. What you really want is a simple logo. Look back to some of the most popular brands. Companies like Nike, Gucci, and even Playstation all use simple logos, and that simplicity helps them to be readily recognized by consumers everywhere.
Add Some Contrast
Whatever theme you pick, you need to remember that contrast is a big deal. Each color that you pick for your logo should stand apart and add their own flavor to the overall design. This helps catch the eyes of any potential clients and further promote your company brand.
Let’s Pack Things up
Now that you know how to create an amazing logo, your packaging will look incredible and captivating to all consumer groups. Now, you just need to find a company willing to help you move your packaging and get your goods out there for the world to use and enjoy. We’re the ones that can help you with the job.
At Packaging Fulfillment Co., we offer only the best in shipping and fulfillment services to our clients. We specialize in creating boxes, customizing shipping products, selling packaging materials, maintenance services, and so much more.
Ready to get started? So are we. Take a look around our site to find out more about what we can do for your company, or give us a call to start planning out your fulfillment needs. Let’s help get your company to new levels!