There are over 35 million small businesses in the US. Markets are competitive and sometimes oversaturated, so how can your business stand out in a sea of businesses? Custom packaging may be an option you haven’t thought of. Whether you need inserts, stickers, or boxes, there are tons of packaging ideas to position your business strategically.
Discover more about how to get packaging for your small business below.
Select a Design That Will Impress Customers
The first thing you need to consider is what product you sell. The size, shape, and weight are all considerations that should go into choosing a design.
What type of packaging would be best for it? Is the product fragile? Determining the most cost-effective and resourceful package design will make a good first impression.
It not only creates a memorable experience, but it gives your customers a good first impression. With so many businesses out there, sometimes it’s hard to sort growth-focused from the passive.
Custom packaging, like custom boxes, will make your brand stand out. And when brands stand out, customers remember them and keep coming back.
Additionally, when you have custom packaging, customers associate your brand with value. Brand perception is everything and custom packaging can increase it significantly.
Research Suppliers and Manufacturers
Choosing where to purchase your custom packaging is a big decision. While price is an important aspect of the decision, quality is just as important. Having cheap or unsupportive packaging will leave a bad impression on your customers.
Things to Consider when Choosing Manufacturers
There are a few different things you should ask before choosing where to buy your packaging. For example:
- What kind of budget do you have?
- How much storage do you have?
- Do they offer a wide variety of supplies?
- What is the quality of the packaging?
- What is their customer service like?
You should learn the following about each company you research. You don’t want to find a really awesome company and get started with custom packaging only to find out you don’t have the budget for it.
There are so many options that it’s hard to choose what’s best for your business! Common custom packaging includes:
- Fully customized boxes with a design, logo, and/or message
- Printed stock packaging
- Exterior stickers with your brand’s logo
- Inserts, such as thank you notes or offers
- Tags or stickers for products
Of course, what you decide to go with will depend on your budget and business type. Some businesses don’t need a fully customized box and can get away with buying stickers. Others need a more complex solution.
Get Custom Packaging Today
Are you ready to stand out with your customers? Do you want to create custom packaging to create a better customer experience?
We can help with inventory management, custom packaging, and more! We provide packing solutions for suppliers and manufacturers.
Interested in learning more? Contact us today with your questions or to get started!