Did you know that 40% of consumers will post your products on their social media accounts if they perceive your packaging to be unique? Brand awareness can give your business great mileage by netting extra customers. And choosing the correct packaging perhaps is the easiest way to create awareness.
Picking the right packaging size is vital in impressing clients when shipping products to them. However, the market is saturated with packaging materials of various sizes, shapes, and strengths. Picking what’s right for you can prove to be challenging.
With a bit of help, choosing the right packaging size for your business can be a walk in the park. Here are the packaging size tips that’ll make it easier for you.
Pay Attention to the Product You Are Shipping
The one-size-fits-all notion shouldn’t apply to your business if you want to get the best packaging size for the products. You need to optimize the size to fit a specific product. There’s no other way to go about it.
Customization will assist in selecting packaging material that is the right fit for a particular product. Make sure to factor in the storage and travel requirements during the customization for better results.
Clients Can Help You to Choose the Right Packaging Size
The clients you’ve been dealing with for a long time can prove helpful when choosing packaging size. You can inquire if the size you are using currently works for them. You’ll gain valuable insights to help you choose better packaging sizes from making these inquiries.
Study Your Competitors
There are strong brand contenders in your industry. Don’t look at them as villains all the time. They could present an opportunity that’ll elevate your brand.
Analyze what these competitors are doing with the packaging that makes them stand out. Learn the key features that differentiate them from the rest. You can leverage your competitor’s packaging strengths to improve your designs.
Consider Client’s Requirements
The best packaging size can be relative in some instances. What one client considers perfect might be distasteful to another client. This happens in cases where your business allows customers to communicate their packaging requirements beforehand.
If this is the case with your business, you’ll need to consider clients on a case-by-case basis. Customize packaging designs to fit each of the client’s needs. This might be time-consuming, but it’ll help strengthen loyalty to your brand.
How to Choose the Right Packaging Size
Clients form their first impression about your brand from the packaging design you use. The packaging size you choose for a product is an important consideration for the design. Clients don’t expect you to use over-size packaging material to ship tiny products.
Packaging size is an essential consideration in your operations because it can make the difference between the survival and demise of the business. Perhaps the time is ripe for you to find out if your clients are okay with what you’ve been working with so far. Contact us today for the right-size packaging materials.