Did you know that around 400,000 small businesses start up each year? With so much competition, you need to do everything you can to stand out from the competition. And that means making your brand visible everywhere.
Start by sprucing up your packaging boxes. Keep reading to learn how to make custom boxes with logo designs stand out!
Reflect Your Brand
Think of custom packaging as an opportunity to give your brand more voice. In other words, whatever design elements you add to your shipment materials should be consistent with your brand in terms of style and color.
You may need to design a logo if you’re a new company. Consider hiring a graphic designer to tackle this responsibility.
Finalize a design that can be printed in black and white and still look refined. At the same time, determine key colors that can reflect who you are as a company.
Consider Your Layers of Packaging
When you send your product to a new customer, the type of packaging boxes you use will reflect who you are as a brand. Sturdy boxes that have been carefully sealed will make a good impression.
If you’re planning to print a lot on the exterior of your box, you might want to go with a chipboard box. Its smooth surface makes it easier to achieve a clear impression.
On the other hand, for more uniquely-shaped products, you may want to opt for a die-cut box. In either case, you can print your logo on both the inside and outside of the box. This is a great way to make the unwrapping process more visually engaging for the customer.
Once you’ve determined the shell of your packaging, don’t neglect the internal packaging components. You may want to wrap your product in printed tissue, for instance.
Ultimately, you want to choose internal packaging materials that keep your product safe in transit. Consider taking photos of your product packaging to put on your website. This can reassure customers and demonstrate your professionalism!
Choose Your Printing Style
If you’re on a tight budget, you may want to stick with the simplicity of black-and-white digital printing. You can include your logo design, a website link, and other pertinent information.
Just be sure that your text is large enough to be legible. And make sure your logo translates into a black-and-white design effectively. Remember that your goal is to create impact with a recognizable design, no matter how it’s printed!
For a more luxurious experience, you can invest in higher-end custom packaging design options. For instance, you can embellish your custom packaging with glossy lamination or other textures. You may even want to consider an embossed box for a sophisticated approach to customized packaging.
Pursue Custom Boxes with Logo Design
Custom boxes with logo designs give you another way to advertise your brand. Once you have a crisp and memorable logo, consider where you want to print it on your packaging boxes. Look at printing options to give your packaging materials an edge over the competition.
When you’re ready to move your inventory more efficiently, contact us so we can help!