How to Make Your Product Packaging Stand Out

Are you selling or mailing your products out and wondering how to perfect its packaging?

If so, you’ve got some competition. Amazon alone has 197 million visitors per month. That’s not even including all the other businesses out there vying for clients’ attention.

So, needless to say, your product packaging needs to stand out—whether that’s through its simplicity, its branding, or otherwise. It’s more than just a box: it’s a way to advertise and impress.

In this guide, we explain how to package your product in a way that ensures you’ll be remembered by all who see it. Keep reading to see how your products can make an impact.

Keep It Simple

Sleek, uncomplicated packages are great for several reasons.

First, it shows an effortlessness and ease that’s recognizable across the board. Think of the jewelry store, Tiffany’s, packaging—a pale blue box. It’s simple, and everyone knows it.

It also means you’ve used the least amount of materials possible—skipping out on wasteful extras that are sure to turn off your eco-conscious customers.

Use only what’s necessary, and keep it straightforward.

Customize Product Packaging With Your Logo

We mentioned Amazon earlier, and it’s worth bringing them up again.

Everyone recognizes an Amazon box for its logo—that simple black arrow that’s thoughtfully shaped like a smile. If there’s an Amazon box on someone’s doorstep, everyone knows who they’re buying from.

One surefire way to make your product packaging stand out is by creating custom boxes with your logo on them. Think of a concise image that relates to your branding and plaster it on every box you mail out. Eventually, your logo will begin to be recognizable.

Use Sustainable Materials

The goal of any package is to contain whatever’s within it safely—and you can do so smartly with sustainable materials that will ensure your customers know how much you care about the environment.

More businesses are making the switch to sustainable packaging materials. Why? Because that’s what their clients want.

Consumers cite plastic as being the most environmentally-damaging, with paper being the most eco-friendly. Whenever possible, consider using paper or cardboard for cushioning and wrapping, as it’s easily recyclable. If you can skip the plastic, do it.

And like we mentioned earlier, use only the material that’s required—no less, no more.

Ensure Its Safety

Nothing stands out like a sore thumb quite like a package that’s arrived disheveled with the product inside broken or not up to par.

To really leverage your product packaging game, ensure every item arrives safely. Consider working with a packaging supplier who takes the utmost precautions when it comes to protection.

These extra steps in care will stand out to your clients even after they’ve opened and discarded the box.

Need a Packaging Supplier?

If all this seems like too much to do yourself, it’s time to outsource. A packaging supplier can take care of all these product packaging tasks for you, so you can concentrate on your expertise—creating your product.

At Packaging Fulfillment Co., Inc., we can do all these things and more.