Did you know that consistent presentation of your brand across platforms can raise your revenue by up to 23 percent?
Well if you didn’t, that’s one more reason for you to develop a brand identity that’s strong, accurate, and unique to your business. Not only does your identity shape the way people perceive your products, but it also creates a sense of awareness about your brand.
This article outlines exactly what you need to do to combine your brand identity with your packaging.
Let’s start off with the very basics.
Understand Your Language
Now before you look into planning out the actual design of your packaging, make sure you truly understand the language and aesthetic of your brand.
Ask yourself what your brand stands for. What is the tone of your brand? What colors pair well with that tone?
What is your USP?
Once you are sure of what these answers are, you can move onto design and presentation.
All in the Details
The details are what’s going to set your brand apart from the rest. It’s the little things like the quirky captions across the box or the little woven threads around the edges. Find a unique detail to add to your packaging that gives your customers that little extra to look forward to when they make a purchase.
Your box can have a classic design, or you can get creative with it, depending on your budget. If you have the resources, customized boxes can help add another layer of distinction to your brand.
However, if you don’t have much to spend, don’t worry. You can still add personality to your packaging by using other elements of design, whether in the form of prints, labels, logos, quotes, colors, and more.
You do not have to go overboard with your branding, rather find the right balance of elements that represent your brand without being overbearing.
Texture and Material
Another subtle way to develop brand identity is by finding interesting textures and materials to create your packaging. Sometimes it can also be a great way to earn some goodwill among customers. One great example of this is using plastic-free, eco-friendly packaging.
Similarly, depending on what your products are, you’ll be able to gauge what your audience wants from you. If your brand is more nature-oriented, earthy tones, woven fabrics, and a rustic aesthetic would do well to represent you.
Find and Develop Brand Identity
Now that you’re set to develop a brand identity that works with your packaging, it’s time to focus on execution. That’s where we come in!
At Packaging Fulfillment Co. Inc, we are dedicated to helping brands like yours create packaging materials by offering them the services they need to keep their equipment up and running. Get in touch with us to find out exactly what we can do for you and your brand, today!