The way you use the packaging for products is just as important as the box that you place them in. Think about it when you receive a package you can’t wait to open it and then all of your excitement can be stifled if your products are thrown throughout the box.
In this article, we will give you an easy step-by-step guide to follow when it comes to assembling your products within the shipping box.
Why Is Packaging For Products Important?
As we stated earlier, a customer’s experience can be dramatically affected by how they arrive within the box. If products are just thrown into the box, your customers will fill that you don’t take pride in packaging and didn’t care to handle their orders gently.
There are some ways to design proper packing for every product that is shipped by your company.
Know Your Company
When we say know your company, we mean understand what your company brand will appear like to customers. This means what logo you choose to place on your products, the color of the containers the product is in, and your company name.
What you choose for these 3 things will speak volumes about your company to those that purchase your products and use the services that you offer.
Package With The Customer In Mind
Before thinking about the packaging, you must first think about your client base. For instance, if you’re a makeup company, you’ll choose packaging that is fun and full of color.
Or if you sell lingerie to women, you’ll want to consider a soft and sensual packaging design. Think soft lavenders and smooth tissue paper rather than bubble wrapping. How you package your products can be the difference in a one time purchase and a returning customer.
Seal The Products
When your packaging, your products ensure that you’ve thought of a way to seal the products. There have been times where customers write reviews about products that have spilled or burst open before they’ve received the package.
During the planning stage, come up with a way to seal your products, preventing them from spilling or bursting during transport. Also, this would be a great time to discuss the packaging used within the box to cradle the product.
Choose The Packaging
Now its time to choose your packaging. Are you going to use a bag or box to transport products from the warehouse to the customer? If your products are small, you may consider a bag that features your company logo on the outside of the packaging.
If your products are more oversized and require more cushioning, you may want to consider a box that is of adequate size to carry the products.
Shipping Time
When you think about packaging for products, there are so many elements that help to create the overall appearance of your products. Not using the correct components for packaging can have consequences for your business.
If you’re looking for a company that can help you design and implement packaging for your company, contact us today.
