Are you wondering what you can do to make your custom packaging stand out?

Custom packaging is very important. It helps improve brand awareness, show your customers you care, and it helps you stand out from the competition.

But, how do you make your custom packaging stand out?

Check out this guide to learn how it’s done.

1. Add Inserts

Adding inserts is one of the best ways you can take your custom packaging to the next level.

An insert is essentially an extra free goodie that you give to your customers. Don’t worry, a good insert doesn’t need to be super expensive. Some examples of good inserts include:

  • A postcard with a handwritten message
  • A mini product sample
  • A free piece of candy (kind of the equivalent of a chocolate mint on a pillow in a hotel)

An insert is a great way to show your customers that you’re willing to go the extra mile for them and that you appreciate their business.

2. Make Sure the Packaging Matches Your Brand

One of the biggest mistakes people make when creating custom packaging is that they create a package that has nothing to do with their brand.

When you create a custom package, your customers should be able to automatically see your brand reflected in it. You can reflect your brand through your custom packaging with the right:

  • Colors
  • Typography
  • Designs
  • Phrasing

While it’s important to create packaging that’s aesthetically-pleasing, don’t get so involved in your design that you forget about your brand identity. For example, if your brand focuses on minimalism design with neutral, monochromatic colors, it doesn’t make any sense to create custom packaging with flowers and bright colors, no matter how pretty it may be.

3. Make It Reusable

According to a recent survey, 88 percent of consumers prefer to do business with companies that are actively working to make a difference.

One issue that has been at the forefront of consumers’ minds is environmentalism/sustainability. This is why it’s so important to create custom product packaging that is reusable. If you can’t create packaging that is 100 percent reusable, then at the very least, make sure you aren’t adding excess paper or other materials to your packaging.

4. Understand Your Target Market

Last but not least, make sure you understand your target market when creating your custom packaging.

Putting together an awesome design is one thing. Putting together an awesome design that attracts the right target market is an entirely different thing.

For example, if the product you’re mailing is aimed at children, it doesn’t make any sense to create product packaging that is sleek and sophisticated. Instead, your packaging should be fun and playful.

Are You Ready to Create Awesome Product Packaging?

Now that you’ve read these tips on how to create awesome custom packaging, it’s time to get started with your design. Of course, creating great packaging also means working with the right package fulfillment company.

If you’re in need of package fulfillment, contact us today.