The global ecommerce industry continues to grow, with around 21.2% of retail sales expected to happen online. As a business that sells products, you must tap into the online market of customers. The packaging you ship your products in is almost as important as what’s inside them. 

Ecommerce packaging has evolved from plain boxes to something you want your customers to post on their social media accounts. This blog will talk about the evaluation of custom packaging for ecommerce businesses. We’ll also discuss tips for making your packaging more Instagram-worthy. 

The Rise of Online Shopping

Packaging for online retailers was initially based on the cost instead of evaluating different elements. These factors included:

  • Merchandising value
  • Branding
  • Design 

Large companies, like Amazon, started with packaging designs that were nondescript and minimalist. This was primarily tied to how much it cost to have custom packaging designed and manufactured. Thankfully, the cost of personalized packages has gone down in recent years, making it easier for companies to make a splash with their packaging. 

Changing Customer Habits

Your customer’s priorities, especially when it comes to disposable items, have changed over the years. Some of the things consumers put at the forefront include:

  • Aesthetics
  • Sustainability
  • Convenience 

Many customers seek eco-friendly boxes that reflect a brand’s values while looking attractive. Ecommerce businesses must respond to changes in shoppers’ behaviors. 

The Unboxing Experience

Around 62% of customers look up unboxing videos before purchasing a product. Unboxing videos showcase customers and influencers unveiling the products they purchase. Many brands have started to lean toward packaging that is functional and eye-catching enough to be shared on social media. 

Some of the reasons you need to keep social media in mind when designing product packaging include:

  • Box can be used as a prop during a video
  • Connect with the influencer or consumer’s audience when they share your packaging 
  • Expand your reach further if their video goes viral 

First Impressions Go a Long Way

Branding, images, and other customer impressions get made in a few seconds. These impressions get reinforced by every aspect of your company’s merchandising approach, especially your packaging. 

Your brand’s packaging speaks volumes about your company. It’s a tactical and visual representation of your values, identity, and quality. Many customers have come to expect an experience when they open a package instead of simply receiving their products. 

Some of the ways you can make an impact on consumers and influencers include:

  • Personalize your packaging with your name and company colors
  • Create reusable packages that your customers can use for other purposes
  • Design interactive packaging with things like scannable QR codes

Get Custom Ecommerce Packaging From Packaging Fulfillment Co., Inc. 

There is a lot of room for creativity when it comes to designing ecommerce packaging. Make an impact on your customers when they receive their order by parenting with an experienced packaging company. 

The packaging experts at Packaging Fulfillment Co., Inc. have over 28 years of experience creating corrugated boxes, custom packages, and more. We’re proud to be the leading packaging supplier in the Nashville area. Get in touch with our office to receive a complimentary quote for customer ecommerce packaging.