You’ve heard the old saying — don’t judge a book by its cover! Yet, over half of us (52%) admit to doing exactly that when buying a book. Why is that?! Product packaging matters. It always has, and it always will. A good package design not only draws people to a product, but it also influences buying decisions, too.
If you have a product, then you need to know how consumer perception can change based on a package. That way, your business can take advantage of packaging psychology to boost profits!
Read on to learn how product packaging can influence customers and increase sales.
1. Highlighting the Brand: Trust and Authority
Nothing shouts authority like custom boxes with a logo on it. Most established products highlight their brands through their packaging. Think of Amazon’s boxes or Coca-Cola’s massive signature font on every soda can.
Why do so many companies do this?
Highlighting your brand establishes authority and trust. It helps customers recognize and distinguish your product from others. As your product grows and gets more successful, you’ll want that logo front and center!
2. Package Quality: Value
Packaging quality is also important, as it signals to customers that your product has value. A subpar product isn’t going to have quality packaging. On the flip side, a great product will never be in subpar packaging.
We understand the significance of quality here at Packaging Fulfillment Co. Learn more about how we can help your product shine by contacting us.
3. Color and Design: Evoke Emotions
What do Wendys, McDonalds, Burger King, and Pizza Hut all have in common? Yes; they all serve food, but they also all have similar colors in all their logos! In fact, when you start to look around, you’ll notice the same trend with all fast food restaurants!
Look for red, yellow, and blue.
There’s a good reason for this trend. Psychologists say the color red makes people feel excited and more hungry.
You can use this same type of psychology with your product packaging. Research what color schemes evoke the emotion you’re going for, and then use it to your advantage.
4. Package Size and Shape: Pique Interest
Of course, all the above factors won’t matter much if your customer never really sees your product. To pique interest, your package’s size and shape matter. A standard size and shape convey trust, while a unique one shouts creativity!
Are You Ready to Upgrade Your Product Packaging in 2022?
Product packaging does more than secure your product. It can draw in new customers, influence sales, and even boost profits! To enjoy all those massive benefits, though, you’ll need to be able to create good packaging.
How can you have awesome packaging that exemplifies the awesomeness of your product? It all starts by hiring the right packaging supplier. If you’re ready to partner with the best, then we’re ready to deliver.
Contact our experts here at Packaging Fulfillment Co. to learn more about how we can help you with your packaging needs.