Recently, a study revealed that about 1 in 5 consumers had viewed an unboxing video. In today’s society, not only is the look of the product important but also the package that it comes in.
Consumers today want a package that’s easy to open, sophisticated looking, but most importantly, they want it to tell a story. If you’re asking yourself how can a simple package do that, well, you’re in the right place. With this guide, we’ll dive deep into how to make a product package unforgettable.
Now, are you ready to get started? Here’s an inside look at how to produce custom packaging:
First and foremost, you want your company name to be located on the package. That way, customers can quickly identify your company from various other products. Depending on the package’s style, it can be printed using big and bold letters, cursive writing, or even be displayed with colorful writing.
The name of your organization should stand out enough that customer’s attention are bought to it.
That way, customers will remember your company in the future and perhaps purchase more products due to the good experience they had.
Sturdy Packaging Material
No one likes cheap packaging material. It breaks easily and implies that your products were not made with care but were simply thrown together. Instead, show customers what you can do, whether by purchasing more expensive materials or using recycled packaging.
In fact, by using recycled packaging, you can reduce the carbon footprint left by plastic packaging. It’s an eco-friendly solution that’s likely to be adored by many consumers.
It even sends a signal that you care about your products, your customers, and the earth. Rather than have a customer’s product break on the way to their house, you made sure it comes intact with sturdy and resourceful packaging.
Tell a Story With Your Packaging
This last part can be tricky as you can tell a story with your packaging in a variety of ways, from an abstract picture to a clear message. It just depends on how your company wants to display its mission.
For example, you can tape the box with a quality seal letting your customers know it was packaged with care. You can also leave a handwritten card in the box that thanks customers for their purchase and encourages customers to share their experience online.
If you want to get even more creative, you can leave a free sample of one of your latest products in the package as a surprise. It’ll pique their interest and make customers more likely to use your services.
Create an Unforgettable Unboxing Experience Today
Creating a memorable custom packaging can difficult; however, if you use sturdy packaging as well as tell a story, you’re company will be profitable in no time. Just don’t forget to put your company name on the packaging. Not only will it establish brand recognition, but it will help increase excitement over your company.
If you’re interested in more unboxing tips, contact us today. We look forward to helping you!