When it comes to product packaging, you sometimes have to think outside the box.

Being the owner of a small business can be a hectic job. You’ve always got a lot to think about and, unfortunately, some things fall by the wayside. Product packaging tends to be one of these things, but we’re here to tell you, it’s nearly as important as the product inside.

It all starts with a great design. In this post, we’re going to give you a few tips for product packaging design that you may not have thought of before. As one of the top custom packaging and fulfillment companies in Nashville, we know a thing or two about how to design a package that functions well and looks great. Keep reading and you’ll realize how much of a difference your packaging can really make.

Catch the Customer’s Eye

When you ship one of your products to a customer, the first thing that they’ll see is your product packaging. A lot more rides on these first impressions than you might think. If they receive their item and there’s nothing special about it, they may just forget about it and keep opening, but if you can catch their eye, you’re going to get extra points for professionalism.

If you’ve got a logo or color scheme that you can integrate into the packaging, you’re doing great. If you can somehow integrate your brand identity or voice into the packaging on top of that, you’re knocking it out of the park. Don’t treat your custom packaging like it’s mere packaging, treat it as an extension of the product that you’re selling and your brand.

Simplicity Is Key

It’s easy to get out of hand when it comes to creating a design for packaging. There are practical things you can do, which we’ll discuss in a moment, and there are frilly design features that don’t really add anything impactful to the package.

During the brainstorming phase, by all means, throw everything at the wall and see what sticks. You have to be able to strip it all away and keep the package striking, yet simple and effective.

Product Packaging and Product Safety

You can have the most gorgeous packaging in the world, but if it doesn’t hold up en route to the customer, you’re still going to get that angry phone call. Before you’re married to a custom box design, make sure that it’s keeping the product inside safe. There are some really interesting and innovative ways to do this.

At Packaging Fulfillment Co., we offer various forms of package protection that you can use to keep your products safe. Taking these measures frees you up to get more creative with your package design because you know you’ve taken the proper measures on the inside of the package.

Make Your Product Packaging Count

Now that you understand a bit more about the importance of product packaging and how to achieve a high degree of product packaging success, you can start designing your custom packages. If you want the best custom packaging for your products, work with us at Packaging Fulfillment Co.

We offer a wide range of custom corrugated boxes, chipboard packaging, and die-cut boxes, so we can accommodate whatever products you need to ship. We also offer fulfillment services that can help you streamline your shipping processes. Contact us today to find out more about what we do and how we can help you.