It is easy to think that the packaging of your product is not the thing getting you sales but instead the product itself. Unfortunately, that is not true, as the package is the first thing many people see.
This article will help you understand how user experience design can give you an insight into public perception. Following our advice, you will be able to start your journey to creating a holistically appealing product.
User Experience Design in Packaging
Engaging product design does not only enable interaction between the customer and the core product. Also, it aims to communicate your brand at every stage of the process of product engagement. This includes advertising, purchasing, and packaging as well as what to do with the customer uses the item.
The packaging itself can give multiple impressions. These include how the customer will use the product, what it contains, and how it can improve their life. Meanwhile, poor packaging can in-fact reduce the likelihood a potential customer will pick up the item.
Even the material you make the packaging from can influence a customer. 63% of customers surveyed suggested they tend towards paper or cardboard packaged products. The results suggest this is only because they perceive them as higher quality.
Another thing at the forefront of product design is communicating why your customers should choose your product. Putting exactly what your unique selling point is on the package, or showing the product itself, can win people over.
For example, with the Halo Top Creamery, their exclamation about their calorie count is larger than the brand logo itself.
Also, the makers of Goldschlager leave most of the surface of their bottles transparent. This allows the gold in the product to speak for itself, representing opulence.
These people have determined a need for their customers to calorie-count or display wealth. They have then created packaging that speaks to that to great success.
Designers also create packaging that they intend to assist individuals once they get the product home. Assisting someone with how they use the product lets its user remember that they had an easy time using it. They will then remember this interaction the next time they shop and may wish to continue that simple process in the future.
One example of this is the Coca-Cola can box. Instead of plastic wrap, they now use a cardboard box with an easily-tearable section. This allows users to remove single cans with ease and without spilling the others.
Recently, Durex Condoms have also made strides in their packaging. They promised to always package their condoms the same way up within the foil wrapper to prevent accidental misuse. The package then acts as an indicator and instruction manual.
Where to Get Started
So, you can see that there are some powerful examples already existing in the world of how to create a powerful package. These leverage User Experience design to give a unique and useful edge to what you make, to let you be memorable.
No matter how you design the packaging, you are going to need someone to fulfill its creation. If you have any questions, we would recommend you get in touch. Our people are on-hand to work with your user experience design team and get you started down that road.