If you’re in the e-commerce industry, you’ve got quite the goliath to compete with: Amazon. 

To stay on top of your niche in spite of Amazon’s all-encompassing business strategies, you’re going to have to put extra effort into every step. That includes your website, customer service, and even your packaging.

Believe it or not, custom packaging can take your business from a contender to a top performer in your niche.

Read on to learn more about why custom packaging is absolutely crucial to your e-commerce brand.

Custom Packaging Is Better Designed to Protect Your Goods

The most obvious reason to create custom packaging for your online business? To ensure a snug, protective fit for your products.

E-commerce has grown in the past two or so decades. In the process, businesses have had to offer liberal return policies to stay competitive–and it has come at a huge cost. Between paying for the shipping both to and from the customer’s address to losing the sale, returns can do quite a bit of damage to your business.

Nothing spells “return” like broken products. If your packaging doesn’t include strong containment and protection measures, you run the risk of damage upon arrival. Unique packaging guarantees a perfect fit, quality protection, and intact products that will lower your rate of returns.

Custom Packaging Is Memorable

One of the most important steps to building a new brand (or expanding an old one) is to make lasting impacts on your customers. You want to ensure that your logo and web design are memorable. That way, customers start to recognize your branding after seeing it a handful of times.

When you use custom packaging, you have yet another opportunity to make that impression. Custom boxes with a logo or packaging that fits your design color scheme will remind your customers of who you are. That way, they know not just that they’ve purchased a great product, but that they’ve ordered from a great company!

Keep Your Reputation Clean From Start to Finish

When you’re running a brick-and-mortar store, the checkout process is the grand finale. The customer has found what they’re looking for, received any necessary assistance along the way, and now it’s time to make your final, positive impression.

E-commerce requires a bit more creativity to ensure a positive grand finale. You have fewer opportunities to appeal to your customer on a personal level since most of the transaction is digital. Once they receive the product in the mail, their attention is on what they’ve purchased, not on your quality service.

Custom packaging is a great way to create that big grand finale. Attention to detail shows the customer how much you care about your products and, in turn, how much you care about their experience with your brand!

Where to Pack and Ship Your Products

If you want to improve your Nashville-based e-commerce branding with custom packaging, you’ve come to the right place. Packaging Fulfillment Co. will streamline both your packaging and your shipping, becoming an extension of your business rather than a run-of-the-mill packaging company.

Contact us today to find out more about our products and services!