The global sustainable packaging market reached a size of $265.9 billion in 2021. Whenever a customer buys one of your products, their first interaction will be with the packaging. Because of this, you need to get things right. There are plenty of ways you can improve your product packaging, but there are also some common mistakes that you should aim to avoid.
For some of the most important do’s and don’ts of product packaging, keep reading.
Do Keep Things Minimal
While you want your packaging to stand out, trying too hard can cause problems. Your packaging should highlight what your product does, but if you go overboard, you can distract from this.
A packaging design that has similarities to those of your competitors isn’t always a bad thing. This can be a good way to establish the type of product it is by following certain patterns. With that in mind, you still want it to be bold and eye-catching so that it stands out.
Do Use the Right Label Size
Your label size should be appropriate for your packaging. A label that’s too large will look odd and out of place. A label that’s too small could have a similar effect and may prove hard to read.
You also want to make sure it’s large enough to fit any legally required information for your product. Take these factors, as well as costs, into consideration when selecting a label size.
Do Be Eco-Friendly Where Possible
Many brands have moved towards using recycled packaging and sustainable materials in recent years. You should do this where you can, as it’s better for the planet and shows consumers that your brand cares about the environment. Just take your product into account, as some goods might need to be packaged with certain materials to keep the product protected.
Do Make People Interested
Something that some companies do is use certain designs and teaser texts which can get people interested. By doing so, people will be more likely to take a closer look at your product. If your custom packaging can get someone’s attention just from a glance, it will be easier to bring in new customers.
Don’t Do Too Much
Of the various product packaging mistakes, this is one of the easiest to make. To make your product stand out, you may lean towards some flashy designs – the problem is that these can be overwhelming. Try to keep colors and graphics relevant to your brand and products.
You can, however, be a bit bolder with seasonal packaging, as this can help boost sales at times like Christmas and Halloween.
Don’t Mislead Customers
Anything that can make a customer feel like they’ve been lied to could be very harmful to your brand image. Don’t claim your product is environmentally friendly, for example, if you’re not using eco-friendly materials. You want to be clear about what your product is so that people know what they’re buying.
Don’t Compromise Product Safety
When working on the appearance of your packaging, you don’t want to compromise its integrity. If customers receive goods in a damaged state, they won’t care how nice the box looks.
This is especially crucial for food packaging. With most food, you’ll need to make sure specific materials are used to ensure the food remains fresh and fit for consumption.
Your Product Packaging
Getting your product packaging right can make a huge difference to how well it sells. You want to make sure you’re doing things right so that customers will be interested in your product and have a good experience when purchasing it.
If you’re after product packaging solutions, Freight Packaging has got you covered. Click here to contact us today and find out more about how we can help your business.
