Packaging is a form of marketing and it’s the final message you get to put in front of your customers before they purchase your product. Packaging can even affect the quality of your product as a whole. For example, you might have great soap but does the pump often give out? There are lots of great benefits to stellar packaging but how can you take it even further and blow the customer away? Furthermore, how do you make your product stand out against the thousands of other options? Read on to find some inspiration for innovative packaging solutions!
A recent online survey showed that 47% of consumers said they have dropped brands for not being environmentally conscious. People are becoming increasingly aware of environmental effects and sustainability goals are at an all-time high.
Impress your consumer by going green. Find ways to create packaging that doubles as something else. After your product is consumed what other ways could your customers use the packaging? Or go for recycled materials.
Think Outside the Box
Don’t be a square or a rectangle! There are so many innovative packaging designs that come in a wide variety of shapes and sizes. Not everything has to be square. It’s been done and overdone.
You can have packaging that is shaped like your product or like a presentable jewelry box. There are an endless amount of options when it comes to shapes. An innovative packaging company can help you get the most out of your packaging.
Make It Fun
There’s no reason that your packaging has to be boring. Make it fun, even funny! Kids love it and adults will too. Using imagery like animals or bright pops of color.
This makes your product memorable. Which is the goal of marketing!
Target Your Audience
Think about who the target audience is and tailor the packaging to their interests. Axe does a great job at this and targeting 18-25-year-old males.
Their packaging looks like it could contain motor oil, which is something that males are stereotypically interested in. Therefore, this product will more likely be noticed by their target market. People like being able to relate.
Can you create packaging that transforms as your consumer uses the product? For example, something that changes color as your product is used. Color changing cups with unique designs are always a fun one.
What other ways could your product lead to transformative packaging? Another great example is a cereal box. You’ve seen the fun games, masks, and tasks that kids or adults can create from a cereal box.
Be Inspired by Your Product
What is the purpose of your product? Is it music related? Try incorporating elements that relate to music.
Innovative food packaging can be a fun one too. A wonderful example is a product called Fit Buns. Their packaging shows a man pulling up his shirt and you can see the buns through a plastic piece where his stomach would be. This play on their product name is fun and inspired by their high protein buns to look like a six-pack.
Apple may be the king of minimalism. For some consumers, less is more. Products that are clean or natural can greatly benefit from this innovative idea.
Bring Your Brand to the Top With Innovative Packaging Solutions
These are just a few ways that you can make the most of your business with innovative packaging solutions. A custom design will go a long way in the eyes of your customer.
If you need help with packaging fulfillment, contact us today!