The end goal of custom packaging for small businesses is to drive sales to your business. But what does that look like to you? Thinking outside the box (no pun intended) can be a challenge.
If you want to know more, keep reading and find out how you can use custom packaging to grow your business.
Understand the How as well as the Why
Take time to step back from your business for a few seconds and think like a customer. Strip your product down to its core. What emotions are you trying to achieve with your product?
Is it something that makes the customer relieved there’s a solution, or is it a quick-fix burst of positivity? Custom packaging done right is all about making customers more excited about the contents and want to share the experience with their loved ones, as well as the whole world.
Plus, get it wrong, and your product will be a huge flop. There’s no point in skimping on cheap custom packaging if it’s going to fall apart straight away.
Do your Market Research
Take a hard look at your competitors and see how they’re doing it. Even if they operate a business model that’s the opposite of yours, the underlying sentiments will be the same.
Apple for example designs its packaging based on the five-second rule, which means that the customer should have decided by then that the box is worth buying or opening.
Often you’ll notice that custom packaging for clothing comes in clear custom packaging bags. That’s so you can see the product through the packaging, and in some cases you may even be able to feel it, creating a tactile experience.
Become a Kid Again for Inspiration
Throw out the corporate rulebook for a minute. Think back to the time you queued outside Toys R Us for hours for a Tamagotchi. Then you find out it came in blister packaging, so you had to wait until you got home to open it.
That frustration on the car journey home probably made your parents angry. But it added an element of excitement and anticipation that you wanted to care and nurture for your newborn pixels more than ever.
The need to free your digital egg from the shackles of packaging jail became too much, but you had to wait for a grown-up to find the nearest pair of scissors just so you could touch it.
Trust us, in no time, you’ll find the secret packaging idea that’ll turn your idea into a revolution.
Custom Packaging for a Custom Experience
Uniquely packing your product is often used as a subliminal marketing technique. But suppose you put too much emphasis on it. In that case, there’s a chance you may overshoot the mark and end up with packaging that destroys your profit margins and overcomplicates a simple solution.
Don’t fall into the trap of overthinking your packaging design. The art and science of custom packaging are all about making your product stand out and unique in its own right.
If you’re looking for custom packaging vendors to bring your product to life then get in touch with us today and let us inspire and innovate.
