It takes a customer seven seconds to form a first impression on your company. That means you have to make it count!
There are many ways that customers interact with brands. This includes advertising, word-of-mouth, and product packaging. Wherever that first impression takes place, it’s important that you’re ready for it.
One way to do this is to make sure that your product boxes are ready to wow a potential customer when they see it. Once the design is perfected, then it’s time to put the right finish on it.
Have you been asking yourself which coating is best for your product boxes? Keep reading to learn about the differences between UV coating and aqueous coating.
All About UV Coating
UV coating is a type of finish that comes in many different options. This means that there is more customization available to you if you choose to go with it. Depending on the look that you’re going for, you can choose from glossy, matte and pearlescent UV coatings.
The reason that UV coating is popular is because of the look it gives off once it’s applied. It has a striking appearance that gives custom product boxes a premium look.
With UV coating, the packaging is resistant to scratches and scuffs. This means that your product packaging boxes will always look their best.
UV coating cures under UV light, meaning that once it’s applied it dries quickly.
This coating is a great option for packaging that needs to look shiny and new when it reaches the customer.
The Run-Down on Aqueous Coating
Aqueous coating is also popular for its affordability and beautiful finish. It also has a variety of different finishes which include glossy, matte, and satin.
This is a great option to go with if you’re looking for something that is environmentally friendly. It’s a water-based coating, which is not only better for the environment, but it has many other advantages as well.
Aqueous coating also boasts a quick drying time while holding up on durability. It’s more common to find this type of coating on product packaging than UV coating.
If you’re looking for cheap fully printed product boxes that are of quality, then aqueous coating might be right for you.
Should I Use UV Coating or Aqueous Coating?
The coating that is best for your packaging comes down to your preferences, brand identity, and budget. However, a few other factors might also influence your decision.
If your packaging is used for food, you would be better off using the aqueous coating. This is because it can comply with FDA guidelines for use on food packaging in many cases.
If your packaging does not deal with food products, you can choose UV coatings. They’ll make your product boxes stand out among the crowd.
Keep in mind that aqueous coatings are more cost-effective, while UV coatings are a little more pricey.
Ready to Take Your Product Boxes to the Next Level?
Both aqueous and UV coatings are great options to choose from when it comes to product boxes. Your best bet will always be to go with the one that suits your business the best.
Looking to revamp your packaging? Packaging Fulfillment Co. can help you. Contact us for more information!