The more options you have, the harder it is to make a decision. We’ve all experienced it at the grocery store. Faced with endless variations of the same item, we spend forever and a day choosing one to buy!
This is why 95% of new products fail.
It’s also why customized packaging for businesses is so crucial. Confronted with too many possibilities, most people base their decision on the packaging! Only with a unique, eye-catching design will your brand stand out and win the sale.
Want to learn more about the compelling advantages of custom packaging? Keep reading!
Branding Boost
We live in a world where branding’s becoming more increasingly important to business success. After all, competition is fierce in every industry. A strong brand sets you apart, turns you into an authority, and cultivates customer loyalty.
The result? More sales, revenue, and profit.
That’s where custom packaging comes into play. The ability to adapt the shapes, styles and overall design is an amazing branding opportunity! You turn away from the generic, embrace the unique, and distinguish yourself from the crowd.
Customer Satisfaction
Would you rather receive a long-awaited widget in a bland cardboard box, or a clever, creative, and colorful case? Almost everyone would pick the latter! This speaks to another of the primary custom packaging benefits.
It helps your business deliver new heights of customer satisfaction. You turn the unboxing process into a memorable event that leaves a lasting positive impression on customers.
Damage Reduction
Another problem with generic packaging is its inability to protect whatever’s inside. That’s bad news when you’re shipping expensive widgets to peoples’ doors! Nothing’s more disappointing than opening a box to a broken product.
Remember, it isn’t just the item that suffers damage. Your business’ reputation does too.
Customized product packaging helps prevent the problem. You can design a bespoke box that a) fits your product like a glove and b) leverages high-quality materials. These factors combine to provide premium protection that reduces the likelihood of damage.
Higher Perceived Value
Imagine buying the latest iPhone and receiving it in a basic unbranded box. You’d think it was a joke! You might even question the legitimacy of the smartphone itself.
Now think about the actual iPhone packaging. It’s as beautiful, modern, and well-designed as Apple products. To see and hold the box is to realize you made a good decision.
Investing in customized packaging will have the same impact on your business’ inventory. You’ll boost the perceived value of the products themselves! You might even be able to raise the retail price for them in line with their premium aesthetics.
Remember the Benefits of Custom Packaging
Is custom packaging worth it? In a word, yes! The myriad incentives involved more than justify the investment.
With any luck, the information in this article has highlighted why that’s the case. Are you ready to reap these rewards and need a reputable customized packaging supplier for the job? Contact us today to find out how we can help and/or place an order.
