If you haven’t considered your product packaging lately, you really should, as packaging is as important as the product itself. The packaging says a lot about a brand, and choosing the wrong packaging can have a huge impact.
If you need a simple way to boost your brand, consider changing the packaging you use. Check out these ways packaging and presentation affect your business.
Custom Product Packaging Helps You Stand Out
When you consider the most iconic packaging, what comes to mind? Perhaps it’s the iconic Tiffany & Co. box or the famous heart-shaped chocolate box. When consumers see this packaging, they know immediately what it is and what to expect.
If you want your brand to stand out, you need to consider using custom boxes, such as corrugated boxes with your company logo. Adding a logo and brand name to your box helps you stand out more compared to using plain packaging. It can also make your brand look more professional.
Boosts Brand Awareness
Many customers ask, “Should I use custom packaging? Is it worth the expense?” In many cases, it’s worth the investment.
Any time you can place your logo, you’re boosting brand awareness. Consumers that buy your products will notice your packaging and how much effort you put into it. For instance, they’re more likely to have a positive impression of a product that’s well protected or that comes with a personal note.
People are more likely to remember your product and your brand, and they might talk about your brand online or with friends and family. Happy customers may also write positive reviews of your products and mention the cool packaging.
Remember, logo placement is also important when it comes to designing your product packaging.
Customers Base Their Purchase Decision on Packaging
One of the factors customers consider is the package a product comes in. In fact, 72% of customers in the US say packaging design influenced their purchase decision.
If someone is comparing two products, but one has better packaging, they’ll probably choose that one. After all, that usually means the company put a lot of thought into their product.
More Unboxing Videos
YouTube is full of unboxing videos featuring reviewers opening up products and talking about them. Packaging often plays a big part in these videos and is likely to impact a customer’s perception of your product. Unique packaging is more likely to stand out.
If a popular reviewer decides to do an unboxing video, that’s a lot of eyes on your product that could turn into potential sales. If you want to create a buzz about your items, make sure your product packaging reflects your brand.
Packaging That Stands Out
Cheap package design can have a negative impact on your brand, but using quality product packaging or even custom packaging can help you to stand out. The first step is to choose a packaging supplier for your business.
At Packaging Fulfillment Co., we can help you take your business to the next level. Protect your products and improve your brand perception by using our packaging solutions. Take a look at our boxes and place an order today!
