Projections show that the global packaging market will reach a value of $1.276 trillion by 2027. Almost all consumer goods need suitable packaging, and brands have two options here. They can either use generic or standard packaging, or they can opt for custom packaging. Many brands go for the latter for several reasons.
For a rundown of some of the key benefits of custom packaging, keep reading.
Stands Out
First impressions are crucial, and when someone buys your product, the first thing they’ll see is the box that it comes in. An appealing packaging design will immediately set your goods apart from others.
You should include branding and think about things like colors and graphics that set your packaging apart.
Increased Appeal
Standard packaging may serve the purpose of protecting your product, but it’s ultimately boring. You can use custom boxes to give an increased appeal to your product by making it visually pleasing or interesting.
You can design it in a way to make it feel like more of a gift, and customers will be more excited about their purchase. When something is in an aesthetically pleasing box, people will also be more likely to share it on social media. This is a great way to get customers to engage with your brand and promote it to others.
Good for Marketing
Customers are 61% more likely to buy from brands that provide custom content. Your packaging can therefore be used as part of your marketing strategy. Branded packaging will increase customers’ trust in your company and will make your brand more memorable.
In recent years, unboxing videos have become very popular, having potentially millions of views. High-quality packaging will give a good impression of your products in such videos.
Establish Brand Identity
Brand awareness is crucial to establishing connections with your customers and growing your company. You can use custom packaging to establish brand identity before people have even opened a product.
You should think about your target audience and design your packaging based on what they’d like to see. Using recycled materials/sustainable resources, for example, will show that your brand cares about the environment, which can appeal to younger buyers.
Enrich Customer Experiences
Providing a good customer experience is one of the best ways to make sure people stay loyal to your brand. Customer retention is always beneficial, so you should do what you can to ensure this.
The packaging will affect a customer’s overall satisfaction with a purchase. This will make them want to buy from you in the future and increase the chances of them recommending your brand to others.
Your Custom Packaging
You could settle for the easy option and use generic packaging for your product, but you’ll be missing out on all these benefits. Custom packaging will make your brand stand out, improve customer experiences, promote brand loyalty, and can help with your marketing strategy.
At Packaging Fulfillment, we can provide a range of packaging solutions to meet all of your needs. To find out more about what we offer, click here to contact us today.
