Significantly more people shop online every year, and it’s getting harder for online businesses to compete with each other. They want to make their products stand out, but that’s a challenge when there are so many competitors within each niche.
Have you considered using custom packaging to help?
Many businesses are still using standard packaging, but going custom is worth it. Read on to learn a few reasons why.
It Allows You to Prioritize the Customer
Believe it or not, custom packaging actually means that you’re providing better customer service (and customers appreciate this fact). This works in several ways.
First, you’re paying extra for each custom package and it shows. Customers understand that this is something extra you don’t have to do and that doesn’t otherwise (seem to) benefit you as a business owner. This may result in more satisfied (and return) customers.
Custom packaging also does a better job of protecting your products than standard packaging. Each custom package is made specifically for your products. You choose the sizes and the appearance so they can have a perfect fit.
Large standard boxes or flimsy plastic packages are more likely to result in broken or otherwise damaged products which isn’t great for your customers.
It’s Consistent With Your Brand
Your brand is important for your business. You know how vital it is to have a consistent brand voice and aesthetic across your social media platforms, websites, and marketing materials, so why would your product packaging be any different?
Your product packaging design can be a part of your marketing plan. It helps to spread brand awareness.
If you’re lucky, people will post your products on social media and their friends will see your branding on your custom packaging and may take interest in your products. You can also hire influencers to do unboxing videos that put your custom packaging front and center.
It Increases the Value of Your Product
Let’s face it: products with custom packaging look more polished and high-end. A well-designed package increases the value of your product and makes your brand look more professional as a result.
Consider your own experience as a customer.
You’ve ordered a product and you’ve been waiting for it to arrive. When you get it in a beautiful and secure package, perhaps with a nice thank you note inside, what do you think?
You feel like you’ve bought something more valuable than you expected, right? Your customers will feel this way as well.
Meanwhile, when you get a plain cardboard box, you’re not disappointed but there’s also nothing to get excited about. Your value hasn’t gone down, but it also hasn’t gone up.
Custom Packaging Makes an Impact
Custom packaging is a worthwhile investment in 2022 and beyond. It will provide a better customer experience, increase your brand awareness, and increase the value of your product. What’s not to love?
If you’re ready to use custom packaging, we’ve got you covered. Contact us to learn more about our services or to place an order today!
