Running a business takes a lot of work. With all the things that you need to keep track of, it’s easy to get frazzled and let certain things slide.
But with that said, it’s important that you keep one thing in mind when shipping your merchandise off to customers – your product packaging!
Great packaging is an essential part of your business. It’s like making a good first impression. Putting obvious effort into your packaging is a way of showing the customer that you care about and appreciate them.
The unboxing process should not be overlooked. There’s a reason we wrap Christmas presents! Opening a package is an experience that is critical to the customer’s satisfaction, so you need to get it right!
But how do you come up with product packaging ideas? Where do you start?
Don’t worry. We’ve done the hard work for you. Keep reading to find our extensive product packaging guide!
Brand Logo Labels
You want your customers to be able to remember your brand logo. That’s why custom packaging with logos is important. The best product packaging includes your logo in your packaging as much as possible.
You can label both the outside of the package itself and the product inside. This could be artful tags, brand stickers, or even embroidered logos.
Including brand stickers on the exterior of your package is also one of the best product packaging tips. Customizing your containers is a great way to keep your packages looking classy.
Creative Packaging Materials
Don’t be afraid to get creative with your product packaging design! You don’t always have to use a standard cardboard box. Consider using different containers like wooden crates or metal tins.
If you’re a business that values the environment, it’s a good idea to use recycled or compostable materials in your packaging. It will show your customers that you are authentic and that you embody your values.
Custom Wrapping Materials
You want to show your customer that their product has been wrapped with care. Custom wrapping materials like tissue paper or tape can help you do this.
For example, if you run a business that sells children’s clothes or toys, you could design custom tape that is covered in fun cartoon images. Or, if you sell flowers, consider using artful floral tissue paper. Think about what would be best for your business.
Thank-You Notes & Coupons
This is a great way to show appreciation for your customers. A handwritten thank-you note goes a long way to show your patrons how thankful you are for their business.
If you include vouchers and coupons in the package as well, it’s also a good way to both show your appreciation and guarantee further business from your customers. Who doesn’t love a good deal?
Brand Colors
Many people underestimate the power of using colors in packaging. Remember, your packages can be a form of marketing if you put a little effort into them.
Exclusively using your brand colors in your packaging will not only remind your customers of your brand with every step of the unboxing process but will also add some vibrance to their experience. Using colors is a great way to brighten up both your package and your customer’s day.
Get More Product Packaging Ideas Today
It’s important not to underestimate your product packaging methods. But with these product packaging ideas, your customers will be always coming back for more!
Contact us to learn more about product packaging solutions!
